Blog

  • Start an Advertising Campaign with Lawn Signs in Arvada CO!
    Posted on: June 13, 2016
    Posted by: Brad Block

    Prospective clients need to know who to contact to buy your goods if you want to have a successful advertising campaign. Organizations can generate significant brand exposure at a relatively affordable cost when they utilize lawn signs, commonly called yard signs or bootleg signs. Today, we are going to talk about how you can use lawn signs in Arvada CO to boost your sales.

    What Are Lawn Signs?

    Lawn signs are essentially small billboards that are staked into the ground or placed on walls. They are meant to catch the eyes of pedestrians and motorists. 18” by 12” or 24” by 18” corrugated plastic boards (“coroplast”) are typically used for yard signs. Your information is printed directly onto the board using our large format digital printer.

    Plan and Budget for Your Campaign

    lawn signs in Arvada COLawn signs are most commonly used in the real estate industry. However, these signs can be used by businesses in any sector. The key to any good marketing campaign is to have a plan and a budget. If you have a sound advertising system in place you are more likely to realize long-term success than if you just place your signs haphazardly.

    When thinking about your budget, you should consider your potential return on investment (ROI). This will help you determine how much you are willing to spend on your campaign. For instance, a real estate agent can justify spending quite a bit on yard signs if it means making just one sale.

    Receiving Sales Leads

    lawn signs in Arvada COBefore you begin a campaign, you need to have a system in place for receiving sales leads. This will allow you to respond quickly, and it will also tell you what kind of ROI you are getting on your lawn signs. There are numerous methods for tracking sales leads, such as Google Voice, website “squeeze” pages, or a call center. Squeeze pages are unique URLs that redirect to your main page. If visitors are being redirected from the unique URL, you know they learned about you from a lawn sign. The same is true for unique phone numbers: they help you track how effective your signage is.

    Create Attractive Signs

    If you need lawn signs in Arvada CO, Graphicworks Sign Company can assist you with the design process. You need to be sure you incorporate your company’s contact information, logo, name, and your main product, industry, or service. Ad copy must be kept to a minimum since passersby will only have a few seconds to glance at your sign. You can get information across more quickly with images.

    Know Where Your Lawn Signs Are

    lawn signs in Arvada COOne problem with yard signs is that they occasionally go missing. Thankfully, they do not cost much to replace. Create a map of where you have installed lawn signs to make certain you are reaching your target audience. Go for a drive to see if the signs are still there every week or two. Simply replace the ones that are missing. This is why buying in bulk is important.

    If you are ready to take advantage of this advertising tool, contact our friendly experts today for a free quote on lawn signs.

    lawn signs in Arvada CO