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  • How to Use Directory Signs in Shopping Centers
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    Posted on: July 13, 2017
    Posted by: Graphicworks Staff

    If you’ve ever been to a new shopping center that doesn’t have good directional signage, you know how confusing and disarming it can be to try to find your way around. You probably got frustrated very fast, and may have even gotten lost.

    But maybe you’re the property manager for one of these centers, and you don’t know where to start with regards to good signage. You don’t want your customers to get lost and then give up, but you perhaps you don’t have a large budget, either.

    There’s a solution to this issue, though. Installing well-designed directory signs can aid your visitors and customers when they’re exploring your shopping center.

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    Place Your Sign at the Entrance

    One way to ensure that people can quickly figure out what store is where in the shopping complex is by placing a large directory sign at the entrance of the plaza. This sign should be a decent size and have an easy-to-read font. Avoid italics or script fonts, because even up close, these can be difficult to read.

    Placing the sign at the entrance allows visitors to immediately see where they want to go. This will aid them in actually getting to the right store, so they’ll leave happy. If you have several entrances, install one sign for each. That way, no matter what direction customers are coming in, they’ll be able to find their way.

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    Design with Ease of Use in Mind

    You obviously want visitors to be able to read your directory signs. Designing them with a font that’s easily read, like stated above, is a great start. Choose colors that have a good level of contrast between them, too. If you don’t, customers will have difficulty deciphering what your sign says, and quite possibly, won’t be able to figure out how to get to where they’re going.

    You should also be aware of font size. Too small of a font, and quite frankly, no one will even attempt to read the sign. If it’s too large, it could get too big and maybe even costly to install. Think about something that’s readable from a distance, and you’ll be set.

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    Get Directory Signs for Your Shopping Center

    If you’re in need of high-quality and custom-made directory signs for your shopping center, give Graphicworks Sign Company a call today. We would love to hear about your next project. Contact us now for a free quote.

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