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  • Does a Small Business or Startup Need Signage?
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    Posted on: February 26, 2020
    Posted by: Graphicworks Staff

    One of the challenges of starting a business is that in the beginning, you have to make clear and conscious choices about where and how you spend your money. Every cent matters in those early days and you have to be careful that what you’re spending has some return on your investment, from the stationary you buy to the space you rent. One of the big questions you’ll have to ask yourself is whether signage is a good idea or if it’s something you can do without. We’re here to help you figure it out, though.

    Signage For Everyone?

    The thing about signage is that it is an absolute necessity… for most businesses. There are, of course, going to be businesses where signage might not be your best option and might be a waste of valuable capital that could have been spent otherwise. If your business is operated totally online, for example, you may be able to wait for some growth before you invest in signage. The other thing is that you might not even have a brick and mortar location in this situation, so signage wouldn’t make a lot of sense.

    When You Need It

    Pho Belmarasia Sign

    But in any client-facing business, no matter what stage of business you’re in, you should invest in signage. Signs establish your brand, which is an incredibly important part of starting a successful business. Signs also establish your location, which is also important when starting a new business. Both of these things help you get your foot in the door, so to speak. They give you a chance to start building on recognizability and getting people through the doors at your physical location.

    Why You Need It

    Hair Salon Signage in Arvada CO

    Signs also do the very important job of advertising your business in a constant and impressive way. Your phone number, website, name and branding can all be made visible for your potential clients. This can increase curiosity in your business and give people a clear path to reach you.

    And it’s good to understand that your business signs don’t have to be anything complicated or outrageously expensive. Simple outdoor signage products and maybe a lobby sign are enough to make sure that you’re establishing a solid brand and letting people know how they can get in touch with you.

    Signage for You

    If you’re interested in the right signage for your small business or startup, contact the signage experts at GraphicsWorks.