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  • Best Practices for Placing Yard Signs in Your Local Community
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    Posted on: June 19, 2018
    Posted by: Graphicworks Staff

    As a business owner, it’s wise to keep looking for new ways to market yourself and your business. If you agree with that, you must definitely look into yard signs as a promotion tool. They will expand your reach and make you stand out. Besides this, they are very economical and last pretty long.

    However, installing yard signs is a bit different than putting up signs near your store. Yard signs can get a bit tricky. For example, when you are using public property, you must make sure you follow all the rules and don’t offend anyone. Or else, these signs may result in negative publicity.

    In this article, we have compiled some good practices which will help you get the most out of yard signs while avoiding any negatives whatsoever.

    Respect the Law

    It makes sense to go through the laws of your state regarding yard signs. You can also hire a consultant to help you out in case you cannot find the time to do it. Besides this, it will always help to talk to other business owners who have installed yard signs before.

    And do not make the mistake of thinking that these laws would be straightforward. Every state has different rules and guidelines with regard to yard signs. Some states require mandatory license fees for signboards above a certain size. Others wouldn’t let you install signboards around public parks, government buildings, highways and like. Hence, be sure to get a detailed idea regarding the laws of your state.

    This process might look painstakingly boring, but it can be of great use. Since many people don’t go this deep, you might find interesting opportunities to market your brand. Also, it is something which will help you in the future as these laws usually don’t change regularly.

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    Ask for Permission

    Don’t make the rookie mistake of thinking someone’s front yard to be public property. It isn’t, and you must always ask for permission in case you want to put up your sign there. 

    But why will someone let you put your sign in their yard, right? It is possible. You can provide promotional discounts to these people or even provide your services for free. Apart from these, you can talk to your most loyal customers. They would be more open to the idea of helping you out.

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    Present the Sign Well

    The presentation here has two components attached to it. The first component is the design of the yard sign. Yard signs usually work best when they look professional. Also, try to make them as large as possible. This will attract more people. Lastly, the call to action must be short and simple.

    The other component of presentation has to do with physical placement. The sign must be placed strategically. It must be visible from a distance and the sign’s view must not be obstructed by a tree or a fence. It is always a bonus if the sign is present near a crossing. Also, do make sure the sign is standing erect at all times. Or else, it may give a negative impression.

    Give Us a Call

    Yard signs, if used well, can be an extremely effective technique to promote your brand. GraphicWorks Sign Company can help you get the most out of them. Don’t think twice — give us a call.